People

Original Strategy and Research Partners has three permanent fixtures (JP, Tricia and Damian), and a large number of collaborators and associates that work with us as the needs of our clients and projects dictate.

Damian O’Malley

Damian is an account planner and strategist with more than 30 years’ experience in advertising agencies and brand consultancies. He has been a partner at OSR Partners since 2009 and he is also a founder [...]

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JP O’Malley

JP is a researcher, brand strategist and facilitator with more than 15 years experience helping clients to find and apply real consumer insights. He was a founding partner of Original Strategy and Research Partners in [...]

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Patricia Cafferty

Patricia is a qualitative researcher and communication strategist with more than 30 years’ experience in advertising agencies, media companies and brand consultancies in Europe and North America. She was a founding partner of Original Strategy [...]

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Roddy Glen

Based in Edinburgh, Roddy is one of the most experienced and respected qualitative researchers in the UK. He recently chaired the 5th Biennial AQR/QRCA conference in Prague, Inspiration in Action, which focussed on the future [...]

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Paul O’Connor

Paul works with OSR Partners as a creative associate on a project by project basis. He is based in Sligo where he runs, Judo Design. Coming from a graphic design background, Paul has over 20 [...]

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Vicki Raynor

Vicki started her working life as an ergonomist, interviewing helicopter pilots about the trials and tribulations of flying such wonderful machines. As part of her research she had to fly helicopter simulators and eventually graduated [...]

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Barbara O’Donoghue

Barbara is now based in Dublin, but over the past twenty years she has gained experience in several different research agencies in the UK and the US. In New York she worked for Directions for [...]

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